What is the One Box?

Pictured above is a snapshot of the Google "One Box". You will notice that next the map the business name appears with the phone number. In the world of Local Search this is prime real estate. A local search is performed when someone uses a local search engine to find products or services in their area. There are many local search engines that are used billions of times per day such as Google Maps, Yahoo Local, MSN Maps and Local.com. These local search engines are internet versions of the outdated yellow page book that no one uses much anymore. Fact: 70% of U.S. households use the internet to make decisions when shopping locally for products and services (Kelsey Group, 2005).

But what if my business already has a website?

Well, unfortunately a website will not help you in the local search engines because it's a completely different area of internet advertising. Google Maps, Yahoo Local, MSN Maps as well as all the other local search engines don't look at your website to build information about your business. The local search engines create local listings for you whether the information they obtain is correct or not.

What is a local listing?

A local listing is a listing that profiles your business in a particular city. These local listings need to be both created and optimized so that your business can be more relevant than your competitors. The goal is the One Box! We know how to get you where you need to be.